of the Australian population over 12 years of age have listened to a podcast in the last month
consider podcast hosts the most influential figures shaping their purchasing choices, beliefs, and actions
trust their favourite podcast host more than their favourite social media influencer
feel a personal connection to the host, making podcasts a powerful tool for building brand loyalty and trust
NOW, imagine applying this impact and presence to you and your business. Who wouldn’t want a piece of that?
(Stats from LiSTNR)
Client office - Client’s Own Podcast
In-store - Food technology focus
Client Apartment Bldg - Marketing focus
Client Boardroom - Client’s own Podcast
Live Event- Book Explainer
Live Event- Tips / Sketch Pad Explainer
Of consumers have been convinced to buy a product or service by watching a video
Want to see more video from brands
Of marketers say video has given them good ROI
AI is going to drive up ad prices across the board as it becomes harder for you to be seen. And free traffic - forget about it.
So, the people who have deep pockets will pay more for those clicks thus, driving prices up!
The answer is to grow your own audience database by creating a water-tight nurturing funnel with multiple video assets for you and your business that can include:
Your origin story
A business tour
Short introductions to your team
Provocative top of funnel videos
Short stories, and more
As the saying goes, there’s more than one way to skin a cat (a bit gross really when you think about it!). And podcasts are certainly not the only thing we do.