Note – combined, these two tours currently have over 10,000 views on YouTube!
So let’s get back to why you must do a franchise business tour video.
They are easy to create
Of all the videos we do, I think these are likely the easiest ones of all to create. The reason for this is because even for the nervous person on camera, they are simply approached with a sort of ‘behind-the-scenes’ style to them…
You can’t be wrong, as you are not ‘teaching’ something. You are just showing someone who has no idea about it, through your business.
You can do that, you can show-and-tell someone through your business like you have probably done hundreds of times before!
And yes, I host some of the videos for brands as required, but I really do prefer a franchise brand presenting its offer to the market to be the face of it themselves, while we help and coach you through it.
That is always my advice and preference.
It makes your business more ‘accessible’
For people to want to invest in your business, they need to believe that they are capable of operating it.
I broadly describe it as you want people to be thinking, “Yeah, I could do that.”
Showing a behind the scenes style tour and in it you are simply showing and explaining how the business operates, people will very quickly decide if they think they can OR want to run a business like that.
It de-mystifies your business
Closely aligned with making your business accessible, you want to clear up any elements of your business that people might find a bit of a mystery.
People don’t want to invest their hard-earned into a mystery, so make sure people know the broader in’s and outs to ensure you are not missing prospects and possible franchise partners by people ignoring your offer because they don’t initially understand it.
It allows people to self-select
They make a call when they see and understand a little more about your business ‘Is it for me?’
This helps bring you more ‘qualified’ leads which means you are spending less time talking to, or processing enquiries that are not suitable, as you’d prefer them to know this before making an enquiry!
You are selling while showing your franchise
A great franchise business tour is a behind the scenes look at your franchise. It’s informative, and it is showing people an angle on your business that they did not previously know or see.
But what a good tour should also do is to subtly introduce some of your key value propositions.
In the Pizza Hut franchise tour we did, CEO, Phil Reed, welcomed the audience and delivered some key numbers, and then he handed over to an ops expert, Nathan Tillett for the remainder of the tour.
A key message they wanted to get across, was to reinforce the move away from any thinking that Pizza Hut was at all dine-in focused.