As you might already know, we have been producing franchise recruitment centric content for more than a decade. We've worked in content creation and lead generation with the biggest brand names in the country, right through to those just launching their franchise network, and every all network sizes in between.
Our social media services and support is basically;
- Content creation about your brand on steroids
- Done for you distribution, engagement and growth
- Across 6 social media channels.
We can create all the content for you to distribute yourselves, without our distribution and management.
All this will no-doubt be a 10X in how much franchise-recruitment centric content you are currently putting out into the market.
Organic + Paid Social Media for franchise recruitment marketing
- Baseline – we understand your overall goals and how that can fit into your social media channels
- Current status – of your social channels and understanding what has worked, and what hasn’t
- Competitor Analysis – identify your competing brands and what has worked and doing well, as well as where we see opportunity
- Identify Influencers – identify and then discuss with you a strategy around engaging your niche influencers
- Custom content plan – frequency of sending, styling, an agreed mood board for vision and direction, key content pillars, important hashtags and keywords
- Includes – video production, copywriting, imagery, graphics, design of your social media content styling
- Video prompts – More collaboration makes for a better result. While we produce a lot of video for you, we may have an idea that is timely and easily actionable by you or a staff member or franchise partner, and we’ll ask if it is doable rather than not execute the idea!
- 6 social media channels: Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube long-form, YouTube shorts
- 1-2 posts per week day / 1 post daily weekends (approx 30-50 posts per month)
- Combination of Reels / shorts, stories, text posts, image posts – we’re chasing highest impact and what works, not a ‘quota’
- Community management (such as commenting, liking, following & engaging with content from your niche and audience) 60 mins per week.
- Reporting Monthly – outlining the performance of your channels.
Paid - Monthly Sponsored Ad Campaign
- Initial consult and strategy development confirming recommended platforms to spend on
- Audience creation – includes based on interests, custom or lookalike etc
- Post and advert creative images, copywriting, graphics and video
- Ad management and ongoing optimisation
- Boost performing content