Franchise Finance Tips
To position Cashflow It (now CFI Finance), as a leading provider of franchise finance options by positioning the brand as a trusted authority in the market.
Founder, James Scurr is the founder and MD of Cashflow It (CFI Finance). In discussions with James and the marketing team, they were looking for;
- Some social shareable ‘bite-sized’ pieces of value-adding informative content,
- To position them as experts in the space.
We developed a 10-part short video series of ‘Franchise Finance Tips’ for use in their website and in social (particularly LinkedIn), as a trusted adviser in the space.
We commenced by working together to establish a list of the key topics in the field and then fleshed those out into concise chunks of information to keep the pieces impactful over 60 or so seconds.
As is often the aim, each video can stand alone, or as part of a series released progressively. We’ve also noticed that these videos are still promoted and in use by the brand 3+ years after they were created.