Events & Conferences video

FCA Conference Opening Video

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We worked with the Franchise Council of Australia (FCA) to create their Conference launch video for the National Franchise Convention 2022.
The FCA had a very specific and tight brief for this video that we were able to create for them. They had an example video they liked of the style they wanted that they shared with us, and we were able to take inspiration and direction from that content piece.
The key for the FCA for this video was:
  • To have a ‘launch’ feel to kick the event off,
  • Up-tempo,
  • Involve as many franchise brands as we could with imagery and quotes, to show the breadth and diversity of people and businesses in the sector.
In watching the video from the start, imagine it being first featured to an audience of 400-500 people sitting in an auditorium with the lights down, sound booming, and the video showing on an enormous screen.
In this entire engagement with the FCA for the event, the aim was to help elevate the annual National Franchise Convention of the Franchise Council of Australia (FCA), by creating numerous video assets for showing during and post the event.



Produced by team mbm

Film Editing


Behind the scene

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Created and led by an ex-franchise senior executive, with another 10+ years of specific content, lead generation and video production in the sector for national brands.

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